23-24 March 2027 | Melbourne
Profitable Growth | Customer Ownership | Retail Media | Intelligent Retail
Australia’s Essential Event for
Retail CEOs, executives and customer leaders
Retail Leaders returns in 2027 for its 16th annual edition, bringing together Australia’s retail CEOs and senior leaders across commercial, customer, digital, technology and operations.
Retail spending has proved resilient, but profitability remains under pressure. Customers are more selective, cost pressures persist, and AI continues to reshape how people discover, compare and purchase products. Retail leaders must decide where to invest, what to simplify and how to strengthen the customer proposition while protecting margins.
Across two days, Retail Leaders 2027 focuses on the choices that create commercial advantage: gaining greater ownership of customer relationships, building scalable retail and commerce media businesses, making intelligent operations pay and strengthening the store’s role in omnichannel performance. Each discussion ties these priorities back to performance and equips delegates with practical ideas to boost productivity and deliver measurable returns.
This event is independently produced and closed to the media. Delegate registrations are assessed for seniority and role relevance to support candid, peer-level exchange.
Why Attend
- 1Unrivalled Expertise
- 2High-Calibre Content
- 3Invaluable Networking Opportunities
Unrivalled Expertise
Hear directly from senior executives and industry specialists. Gain candid, case-study-led insight into the strategies, experiences and lessons that inform their work.
High-Calibre Content
Stay ahead of the forces reshaping business through our carefully researched and curated sessions. Leave with a fresh perspective, practical ideas and greater clarity to guide your decision-making.
Invaluable Networking Opportunities
Connect with an exceptional community of thought leaders, peers and partners. Be curious, exchange ideas, challenge assumptions, and build enduring professional relationships.
2027 Speakers
Michael Schneider
Managing Director
Mike Schneider was appointed Managing Director of Bunnings Australia and New Zealand in February 2016 and the wider Bunnings Group in May 2017. After joining Bunnings in 2005, Mike previously led various operational teams across Australia and New Zealand. In August 2026, Mike announced that he will retire from Bunnings, with his last day as Managing Director on 31 January 2027. He will be succeeded by Rachael McVitty, who will commence as Managing Director on 1 February 2027.
During his time as Managing Director, Mike has built on Bunnings’ proud history as a home improvement and outdoor living retailer, leading the development of an integrated group that serves consumer DIY customers as well as trade and commercial customers. The group employs more than 56,000 team members and in FY 2026 generated revenue of $20.4b and earnings of 2.46b. The network now includes 288 large warehouse stores, 65 smaller format stores, 26 trade centres and six frame and truss sites across Australia and New Zealand. Bunnings Group also comprises a number of specialist businesses, including Workwear Group; Beaumont Tiles, which operates 109 stores nationally; and Blackwoods, which operates a network of 79 B2B trade stores and 12 Tool Kit Depot stores across Australia and New Zealand.
Mike has also overseen the growth of the group’s online and marketplace offers, alongside significant investment in technology and the digitisation of the business to enhance the customer experience. Throughout this period of growth and change, he has remained focused on preserving and strengthening the unique Bunnings culture that plays such an important role in the organisation’s success.
Low Ngai Yuen
Managing Director
Paul Grosmann
Chief Executive Officer
Paul Grosmann joined R.M.Williams as Chief Executive Officer in November 2021, shortly after the brand was brought back into Australian hands by Andrew and Nicola Forrest.
He has brought extensive expertise leading retail brand strategies to the iconic Australian company. With more than 25 years’ experience, Mr Grosmann has worked with companies from market entry to delivering growth strategies across multiple consumer and retail applications around the world. Prior to his role at R.M.Williams, he was the VP/GM at Nike in various roles including running the Greater China retail operations and as GM for their Football and Specialty businesses (tennis and golf). Before joining Nike, Paul spent four years working with Aussie retail entrepreneur Brett Blundy, working through various roles at the BBRC private investment firm. His experience included supporting the Lovisa brand through its IPO process, as well as the expansion of its retail operations around the world. Before this, Paul spent nine years in management consulting, primarily with McKinsey & Company in both Shanghai and Sydney.
Mr Grosmann’s passion for retail began growing up, working in his family’s Harris Farm Markets fruit and vegetable stores around Sydney. At R.M.Williams, he spearheads the brands strategy, drawing from its rich history of enduring products. Under his leadership, the brand has firmly cemented its place as a globally renowned brand, dedicated to craft, legacy and with a vision for the future.
Jeremy Lee
Head of Middle East & South Asia
Daniel Agostinelli
Chief Executive Officer
Daniel Agostinelli is the CEO and Executive Director of Accent Group, with more than 30 years’ experience across Australian retail. Daniel began his career in music retail, co-building Sanity Music from a single store into a national business, before moving into footwear and growing Ghetto Shoes from five to 42 stores. He joined Accent Group in 2006 and has since helped transform it into one of Australia and New Zealand’s largest footwear and lifestyle retail groups, with brands including Platypus, Hype DC, The Athlete’s Foot and Stylerunner.
Van Mulryan
General Manager
Van Mulryan joined TAG Heuer in Feb 2020. Born and raised in Melbourne, Van studied a Bachelor of International Business at RMIT university and built her career in retail between Australian and International brands.
At the age of 28, Van was appointed General Manager at Calvin Klein watches + jewelry – the youngest in the group portfolio.
Fast forward to today, Van is now General Manager at TAG Heuer Australia & New Zealand. In her role, she is responsible for driving the brand strategy & vision within the local market, with 13 boutiques overseeing the 4th biggest market globally. Vans passion for watches and understanding of luxury has seen TAG Heuer deliver record results in revenue and profitability during her tenure.
Ishaan Kaul
Director of AI Adoption & Creativity
Brooke Bellamy
Director
Brooke Bellamy is the founder of Brooki Bakehouse, the Brisbane bakery she opened in 2022 and has since built into a multi-country retail business across Australia, the UAE, the United Kingdom, and the United States.
Brooki now trades from physical stores and airport locations across Australia and abroad. Brooke grew demand to an audience of more than four million people without spending a single dollar on paid media, then converted it into a store network, a world-first cookie vending machine, and a cookbook that sold more than 90,000 copies in its first six months.
In late 2025 she raised $25 million from UAE developer Arada to fund a rollout targeting 100 stores globally by 2028.
Frank De Sa
Chief Information Officer
Frank De Sa is the Chief Information Officer of Premier Retail, where he leads technology for two of Australia’s best-known retail brands, Peter Alexander and Smiggle. With more than 30 years of experience in technology and information systems, Frank has built his career around helping businesses navigate change, improve performance and deliver better outcomes for customers and teams. He is known for his practical, commercially focused leadership style and his ability to make complex challenges clear and actionable. Frank is passionate about building strong teams, aligning technology with business priorities and creating the conditions for sustainable growth in a fast-moving retail environment. He also believes that lasting success should be measured by more than business results. Maintaining strong physical and mental health is, in Frank’s view, fundamental to performing at your best, leading effectively and enjoying success over the long term.
Alexia Horley
Chief Executive Officer - ANZ Foods
Alexia is the CEO of the PepsiCo Australia and New Zealand foods business, leading the end-to-end operations across iconic snack brands including Smith’s, Red Rock Deli, Bluebird, Doritos, Sakata, Sunbites and Twisties.
Alexia has been with PepsiCo for more than 18 years, holding various senior roles within Australia and Asia Pacific, including Chief Commercial Officer for Australia Foods, PepsiCo ANZ. She was also General Manager – Malaysia and Singapore, where she had overall responsibility for PepsiCo’s portfolio across beverages, Quaker Oats and Snacks and Senior Director of Beverages, leading the business across Philippines, Malaysia, Indonesia and Singapore.
Alexia has more than 25 years of experience across the industry, beginning her career in finance and working across sales, revenue management and transformation. Prior to PepsiCo, she worked with leading global FMCG and retail businesses including Campbell Arnott’s, Goodman Fielder, and Sainsbury’s Supermarkets in the UK.
Alexia is passionate about championing diversity across all levels of the organisation. She has been a trailblazer within PepsiCo, helping pave the way for other females and she continues to champion female leadership across the organisation.
Known to everyone as “Lex”, Alexia lives in Sydney with her husband and three children. Outside work she enjoys taking on personal fitness challenges; whether it be running, half ironman or ocean swimming. She enjoys spending time with her family at the beach, exploring the world through travel, and great coffee.
Brett Spinks
Managing Director
Brett is an experienced retail leader who has spent almost 10 years leading Swarovski in Australia and New Zealand, following eight years with Pandora. As Managing Director of Swarovski ANZ, Brett leads a business with 135 years of iconic brand heritage, designing, manufacturing and retailing crystal figurines and jewellery and more recently Swarovski Created Diamonds. He is passionate about the power of retail, customer experience and developing people to achieve their potential. Brett’s leadership philosophy is centered on building high performing teams, creating strong retail cultures and delivering sustainable commercial growth through great people, great customer experiences and a relentless focus on execution.
Therese Frangie
Chief Executive Officer
Therese is an inspiring executive with over two decades of experience in the Quick Service Restaurant industry. Beginning her journey on the Restaurant floor at the age of 15, she has worked for renowned brands such as KFC, Starbucks, Oporto and Mad Mex, where she is known for her exceptional leadership skills and driving a culture of excellence and la Familia.
In 2025, Therese returned to Oporto as Chief Executive Officer.
With an MBA under her belt, Therese brings a wealth of knowledge and strategic vision to her role. A proud mother of three beautiful girls, Therese advocates for diversity in the workforce and focuses on promoting work-life balance, efficiency and managing decision fatigue.
Therese is an empowering presenter, speaking on various topics including culture & engagement in franchise networks, culture transformation in organizations, working mum life, decision fatigue and cognitive load.
Alison Evans
Chief Executive Officer
An experienced retail leader with a proven track record of achieving and exceeding KPI’s through driving culture, developing high performing teams and focusing on commercial performance. An excellent eye for talent, creating teams that consistently deliver. An authentic and collaborative leader that motivates and engages those around her to bring their absolute best. Outstanding communication skills combined with the ability to influence at all levels are key strengths that enable the delivery of results.
Brendan Santamaria
Chief Executive Officer
Brendan Santamaria is Chief Executive Officer of Seafolly and has more than 25 years of leadership experience across retail, consumer brands and international operations. Throughout his career, he has led major business transformations, acquisitions and growth initiatives, including Seafolly’s return to profitability and the acquisitions of JETS and Tigerlily.
Brendan is passionate about building strong brands, developing high-performing teams and evolving retail businesses to meet the changing needs of customers in an increasingly omnichannel world. As CEO, he is focused on driving sustainable growth, strengthening customer engagement and positioning Seafolly for long-term success in a rapidly changing retail landscape.
Catherine Dix
Managing Director
Tim Schaafsma
Chief Executive Officer
Tim is the Global CEO of Coco Republic, Australia’s leading luxury furniture and lifestyle retail brand. With a 40 year heritage weaving together experiential retail showrooms and interior design excellence. Tim is passionate about the role that Coco Republic plays in elevating Australian and New Zealand lifestyles.
Tim was the Chairperson of the National Retail Association prior to its amalgamation with the Australian Retailers Association, forming the Australian Retail Council, which is the peak body for the Australian retail industry. Tim was also previously the Chairperson of the Australian Bedding Stewardship Council, tasked with mattress recycling in Australia, and a Benefactor of the Children’s Cancer Institute of Australia.
Before his time at Coco Republic, Tim had over 20 years’ experience in household goods and discretionary retail businesses, including as Managing Director of Freedom Furniture and Chief Operating Officer of Greenlit Brands (a $2.5bn vertically-integrated household goods conglomerate). Tim is passionate about
Tim started his career as a corporate lawyer.
Guy Nappa
Chief Operating Officer
A two time #1 in Ecom (Top 50 25/26) winner, Guy is the COO and Co-Owner of Oz Hair and Beauty. In his short career he has built his company from an ebay reseller to one of the leading hair and beauty retailers in the country. Looking after most of the ‘back-end’ activities for the company, he has had to repeatedly revamp operations to – keep the customer first – due to the aggressive growth. Leading the charge of the 1% fixes is his passion as he works to ensure that all customer experiences are seamless.
Lina Calabria
Chief Executive Officer
Lina Calabria is an engineer and business leader, and co-founder and CEO of Bellroy.
Bellroy designs carry goods, from wallets to luggage, made to be used well and to last, and is a certified B Corp now selling in more than 150 countries. Lina leads with an emphasis on shared learning, curiosity about other perspectives, and care for the company, its people, and the world around it.
Throughout Bellroy’s growth she has held the roles of CFO, Chief Sales and Marketing Officer, and COO. With more than 20 years’ experience growing businesses and improving performance, Lina brings operational discipline to a company built on design and craft, and has a track record of spotting opportunities and risks early and acting on them.
Prior to Bellroy, Lina worked as a management consultant with clients such as Australia Post, Royal Mail and Pfizer. Whatever the industry, her focus is on understanding a business’s fundamental drivers and acting on its most important leverage points.
Richard Goodman
Chief Executive Officer
Jodi Murray-Freedman
Chief Marketing Officer
Ciara McGoohan
Chief Customer & Chief Data Analytics Officer
Lauren White
A/g Executive General Manager, Consumer & Fair Trading
Hitesh Mehta
Senior Business Development & Strategy Manager
Hitesh Mehta is a commercial leader specializing in marketplace and eCommerce growth, currently driving ANZ strategy at TEMU. He previously built Baby Bunting’s marketplace from zero to $6M+ GMV, and led marketplace operations at MyDeal and Catch. Named #15, and #25, in the Top 50 People in eCommerce, Australia (2026) and (2024) respectively.
Neil Harvey
General Manager of Retail
Juliet Jenkinson
Head of Digital Marketing
Juliet Jenkinson is an experienced marketing leader with a strong focus on retail media in the health & beauty industry.
As Head of Digital Marketing at Chemist Warehouse, her team of media specialists work with brands to create meaningful, data-led connections with customers on the path to purchase.
Over the past year Juliet has reimagined the Chemist Warehouse Retail Media program, driving impressive results for both the retailer and brand partners.
With nearly 20 years’ experience in retail and consumer marketing, Juliet brings a practical, results-driven perspective on what really works in today’s evolving media landscape. She’s particularly interested in how retail media can unlock growth for retailers and suppliers through innovative solutions that help drive commercial impact for both teams.
Kieran Boyce
Retail Fulfilment & Digital Operations Lead
Aimee Hocking
Head of Marketing & Experience
Emma Sherlock
Head of Strategy and Transformation
John Batistich
Non-Executive Director
More to be announced
Speakers
Edition
Content by leaders, for leaders
Our cutting-edge content is carefully researched and curated, leveraging the expertise and insights of Connect Media’s vast network of industry specialists. Timely and uniquely tailored, our programmes ignite innovation, address the sector’s most pressing challenges, and reveal the skills and tools needed to achieve future-focused business excellence.
Agenda
Finding Retail’s Next Commercial Advantage
Retailers are pursuing growth while more selective customers and persistent costs continue to pressure margins. Leaders must decide where to invest, what to simplify and how to strengthen the customer proposition without sacrificing profitability.
- Identify the most credible growth opportunities across the core offer, channels, formats and adjacencies.
- Balance price, value, differentiation and customer experience while protecting margin.
- Use evidence and investment thresholds to decide what to scale, reset or stop.
Intelligent Retail Operations: Making Technology Pay
AI, automation and advanced analytics are creating new opportunities across forecasting, supply chains, labour planning and store operations. Capturing value requires strong data foundations, redesigned workflows and clear accountability for outcomes, risk and human oversight.
- Prioritise AI, automation and analytics use cases with measurable operational and commercial value.
- Build the data, process and workforce foundations required to move successful pilots into scaled deployment.
- Establish governance and human oversight that preserve accountability, customer trust and frontline judgement.
Reinventing Physical Retail: Experience, Service and Omnichannel Performance
Physical stores remain central to customer acquisition, fulfilment, service and brand experience, but their role differs by category and location. Leaders must align format, technology, workforce and network investment with the customer missions each store is expected to serve.
- Define the role of the store by category, location and customer mission.
- Align format, technology and frontline capability with the experience, service and fulfilment customers expect.
- Measure the store’s contribution across in-store sales, digital demand, fulfilment, loyalty and lifetime value.
Retail and Commerce Media: Building a Scalable Growth Engine
Retail media is moving from an emerging revenue stream to a more integrated commerce capability. Sustainable growth depends on a differentiated proposition, reliable first-party data, transparent measurement and an operating model that creates value for advertisers without weakening customer trust or the retail experience.
- Define where retail and commerce media can create incremental revenue and strengthen supplier relationships.
- Establish measurement, data governance and commercial standards that earn advertiser and customer confidence.
- Choose the operating model, capabilities and partnerships needed to scale on-site, off-site and in-store opportunities.
Customer Ownership: Loyalty, Data and Lifetime Value
Marketplaces, retail media and AI-enabled discovery are changing how retailers reach and retain customers. Loyalty must move beyond transactional rewards, using trusted data, distinctive value and relevant experiences to deepen direct relationships and improve lifetime value.
- Design loyalty propositions that create clear, differentiated value beyond points and discounts.
- Use first-party data and identity capabilities to personalise responsibly and protect the direct customer relationship.
- Measure whether loyalty is improving retention, frequency, share of wallet and lifetime value.
Event Pricing
1-2 Delegates
Early Bird
3-4 Delegates
(10% Off)
Early Bird
5+ Delegates
(15% Off)
Early Bird
What’s included in my delegate pass
Access to Full Event Program
Exclusive Networking Opportunities
Executive Insights & Event Content
Delegate passes are reserved for professionals working within retailers and consumer brands. Service providers, vendors, consultants and agencies are not permitted to register at the delegate rate. If you are a service provider and would like to be involved, please contact the Connect Media team to discuss partnership or networking pass options.
Our 2026 Partners























Become A Partner
Retail Leaders gives partners access to a senior, curated audience of retail executives and consumer brand decision-makers. It is a premium leadership event built around quality of engagement, stronger share of voice and more meaningful conversations with the people shaping retail strategy, customer experience and commercial growth.
Partnership opportunities can include thought leadership, roundtables, premium activations, category positioning, networking, content and targeted engagement with senior retail leaders.
Why Partner
– Engage a senior retail and consumer brand audience
– Position your business inside the leadership conversation
– Build credibility through content, insight and category expertise
– Support sales conversations with higher-quality engagement
– Access decision-makers across retail, customer, digital, data, marketing, operations and technology
– Create opportunities beyond the event through roundtables, custom campaigns and follow-up activity
Retail Leaders connects partners with Australia’s senior retail leadership community through access, influence and genuine relevance.
PARTNERSHIP
OPPORTUNITIES
Jack Martin
Growth Director
T: +61 451 548 447
E: jackm@connectmedia.com
GENERAL
ENQUIRIES
T: +61 2 8004 8590
E: team@connectmedia.com
Connect with these companies attending
Retail Leaders attracts senior executives from Australia’s most recognised retailers and consumer brands, creating a high-quality environment for strategic discussion, commercial connection and peer benchmarking.
















Your event experience starts here
Venue & Accommodation
Coming Soon
FAQs
Frequently Asked Questions
What does my delegate pass include?
A delegate pass includes access to all event sessions, scheduled refreshment breaks and networking functions, along with any speaker presentations approved for distribution. Each pass is valid for one person and cannot be shared. Connect Media reserves the right to refuse entry to anyone who is not registered.
Are group booking discounts available?
Yes. Discounts are available for groups of three or more. Current rates are listed on the registration page. For help with a group booking, email team@connectmedia.com.
Can I transfer my pass?
Passes cannot be shared, but you may transfer your registration to a substitute attendee at any time before the event. Please send transfer requests in writing to team@connectmedia.com.
How will I receive my delegate pass?
After registering, you will receive a confirmation email. We will send your QR e-ticket the day before the event. Please have it ready on your device when you arrive.
Is media registration available?
No. This is a closed and confidential event, and media registration is not available.
What is the cancellation policy?
Written cancellation requests received within 10 days of registration are eligible for a full refund, less a $250 GST-inclusive processing fee. No refunds are available for cancellations submitted more than 10 days after registration.
If Connect Media reschedules the event, your pass will be transferred automatically to the new date. If Connect Media is unable to deliver the event within 12 months of the original event date, you will be entitled to a full refund.
What is a service provider?
A service provider is an individual or organisation that supplies products or services to the event’s primary delegate audience.
Will a delegate list be available?
No. Delegate lists are not available to general attendees.
Are third-party attendee lists legitimate?
No. Connect Media does not sell or distribute attendee lists. Any third party offering access to event attendee data is not associated with us, and any information it provides is unauthorised and unverified. If you receive a suspicious offer, please contact us directly.
For any other questions, call +61 2 8004 8590 or email team@connectmedia.com.
Terms and Conditions
Delegate Pass:
Delegate Pass includes access to all sessions, refreshment breaks, networking lunches, networking drinks reception, and access to approved speaker presentations/on demand content. Please note: Sharing of speaker presentation’s is subject to approval from the guest speaker. One delegate ticket is entry for one person only, passes cannot be shared. Organiser’s reserve the right to deny entry to anyone not registered.
Digital Pass (only applicable for digital events):
A digital pass is valid for the use of 1 user and provides access to live content, inclusive of all keynotes, and sessions. The pass also includes access to approved speaker presentations/on demand content; this will be available to you via email in the week following the event. Please note: Sharing of speaker presentation’s is subject to approval from the guest speaker. Access must not be shared by multiple user’s or redistributed in any way. Organiser’s reserve the right to deny access to anyone who is found violating the above terms.
Payment & Discounts:
Only one promotional discount code can be applied per registrant. All prices and promotions are valid at the time of purchase only and may not be redeemed after the point of purchase.
Registrations will be reviewed for the correct rate, Connect Media reserves the right to refuse entry to anyone not paying the correct rate. Furthermore, we will not be responsible for travel costs if you do not pay the correct rate.
Organiser’s Rights:
Connect Media and Communications Group Pty Ltd endeavours to ensure the conference programme and speaker line-up is correct at the time of the event. All advertised details are correct at time of publishing. Due to unforeseen circumstances Connect Media and Communications Group Pty Ltd reserves the right to alter the programme prior to the event without notice. We also reserve the right to cancel or postpone the event. Where Connect Media is unable to run the event in the next 12 months (from the date of the event), you will be entitled to a full refund. In the unlikely event that it is cancelled or postponed, no compensation will be provided for cancelled/amended travel arrangements.
Connect Media and Communications Group Pty Ltd reserves the right to deny access to any individual that engages in or is alleged to engage in practices that are considered unprofessional and inappropriate for a business conference. We reserve the right to deny access to delegates that may affect the client / vendor ratio of attendance in favour of the interests of sponsors and commercial partners of the event.
In registering for this event, delegates grant permission to Connect Media and Communications Group Pty Ltd to take and to have full and free use of video/photographs containing their image/likeness for promotional use. Should a delegate not agree to the above image release, they must advise team@connectmedia.com.
Cancellation Policy:
A substitute delegate is welcome at any time provided the request is made in writing. A full refund less a $250 (GST Inclusive) processing fee is applicable on cancellation requests made in writing within 10 days of registration. No refunds are available for cancellations made more than 10 days after registration. Where Connect Media is required to reschedule the event in the interest of the event partner’s and guests, your pass will be automatically transferred to the rescheduled dates. Should you be provided with a credit note at the discretion of the event organisers, this credit is valid for the specified amount of passes, and not the monetary value. Should Connect Media be unable to offer, deliver or fulfil any engagement within 12 months, you will be entitled to a full refund.
Event Delivery:
In case of a change in government restrictions and advice, Connect Media reserves the right to make the decision to deliver the event completely digital, or completely in person. Should you hold a different pass, you are entitled to move your registration to digital/in person, or receive a credit for the following edition of the event.
Privacy Disclosure:
We take your privacy seriously. Information collected on this registration will be held in the strictest of confidence on a secure database. This information may be used in order to contact you regarding future events, product development and services offered. If you do not wish to be contacted please email team@connectmedia.com. To view our full privacy policy please visit: https://connectmedia.com/privacy-policy/.