Celebrating its 7th year, the Retail Leaders Forum is the most senior and significant gathering of Retail executives in Australia.
Consumers, economics, and technology are changing on a global scale, upsetting traditional business models and creating new opportunities for transformation.
To remain competitive in today’s environment – retailers are seeking comprehensive strategies that set it apart and translates into real business value.
Bringing together the nation’s leading Retail executives in an exclusive retailer-only event this is the ideal platform from which to formulate strategies to successfully overcome the challenges of the future and enhance business performance today.
This event features an ambitious, business-focussed retail agenda with over 40 C-Suite perspectives from the highest levels of retail in Australia. In a closed, invitation-only format, delegates will benefit by interacting and learning directly from local and international retailers.
// 9+ keynotes
// 2 Powerful days
// Executive learning agenda
// 50+ industry speakers
// 350+ executives
// 5 Star networking environment
Vice President, Global Innovation Policy and Communications
Paul Misener is Amazon.com’s Vice President for Global Innovation Policy and Communications. An Amazon veteran of over 17 years, Paul served as the company’s Vice President for Global Public Policy from February 2000 to May 2016.
Both an engineer and attorney (BS, Electrical Engineering and Computer Science, Princeton University, 1985; JD, George Mason University, 1993 and Distinguished Achievement Award, 2001), Paul advocates Amazon’s culture of customer-focused innovation; serves as Amazon’s most senior policy spokesperson worldwide; and guides development of Amazon global public policy positions. He has testified before the US Congress over 30 times and frequently before other policymaking bodies around the world.
Formerly a partner in the law firm of Wiley, Rein & Fielding, Paul also served as the Senior Legal Advisor to Commissioner Furchtgott-Roth of the US Federal Communications Commission (FCC). Previously, he was Intel’s Manager of Telecommunications and Computer Technology Policy and, in the mid-1990s, led the computer industry’s Internet Access Coalition, which included Intel, Microsoft, and IBM.
In the late 1980s, after helping to design and evaluate advanced radio communications systems at the Electromagnetic Compatibility Analysis Center (ECAC), Paul was a public policy specialist for the US Department of Commerce’s National Telecommunications and Information Administration (NTIA) and was a US delegate to several conferences of the International Telecommunication Union (ITU). In 2013, he chaired the technical subcommittee of the US Federal Aviation Administration (FAA) advisory committee that recommended allowing airplane passengers to use portable electronics during takeoff and landing. He is an inventor named in three patents.
Paul serves on the FCC’s Technological Advisory Council; the Board of the Public Affairs Council; the Advisory Board for Princeton University’s Center for Information Technology Policy; and the Board of the Partnership Fund for the Thomas Jefferson High School for Science and Technology, where he also Chairs the Corporate Advisory Board. He is a certified meet official for Potomac Valley Swimming (USA Swimming), and serves as a meet referee and starter in both the Virginia High School League (part of the National Federation of State High School Associations) and the Northern Virginia Swimming League.
The Coles division of Wesfarmers was formed in November 2007 as a result of the acquisition of the Coles Group.
Coles provides fresh food, groceries, general merchandise, liquor, fuel and financial services to more than 21 million customers on average each week through its store network and online platform.
Coles has more than 100,000 team members and operates more than 2,400 retail outlets nationally.
John Durkan was appointed Managing Director of Coles in July 2014.
John joined Coles in July 2008 as Merchandise Director, and was subsequently appointed Chief Operating Officer in June 2013. John has added a wealth of customer, product and buying knowledge to Coles having worked for 17 years with Safeway Stores PLC in the UK, a large scale food retailer that operates supermarkets, convenience and fuel outlets. He was the Chief Operating Officer for Carphone Warehouse, the UK’s largest independent mobile phone retailer. That business spans 10 European countries with a fast paced and strong entrepreneurial culture – one that John is committed to enabling at Coles.
Alibaba Group, Australia & New Zealand
Maggie Zhou was appointed Managing Director for Australia and New Zealand in March 2016 for Alibaba Group. As one of the key veterans of the company, Maggie has witnessed major company developments as the company has expanded its businesses outside of China and as well as the progression and development of Mainland China’s e-commerce market. In her current role, as part of the company’s globalisation strategy, she is responsible for establishing a local presence for Alibaba in Australia and New Zealand to further develop infrastructure and help local merchants enter the vast China consumer market.
Prior to this role, Maggie worked closely with the Australia and New Zealand business development team on Tmall Global, a cross-border B2C business platform for Tmall, and was in charge of overall government and public affairs for the platform. She has worked closely with the Australian Trade Commission (Austrade), showcasing the value of the China e-commerce market to Australian brands and businesses. In Maggie’s earlier days with Alibaba, she helped the Group establish Taobao Marketplace in 2003 as one of the nine founders of the C2C platform, and served as Executive Assistant to Jack Ma, the founder and Executive Chairman of Alibaba, for almost five years.
Maggie joined Alibaba in early 2000 as one of the veteran employees of the company. Maggie has been a key contributor to Alibaba Group’s strategy to internationalise its business and its mission – to make it easy to do business anywhere.
Sephora Digital SEA (SGP)
Alexis founded Luxola in 2011, with the vision to bring the best beauty brands in the world to Southeast Asia, through a trusted, educational and easy-to-use e-commerce platform. In 2015 the platform, which had expanded to 12 markets and carried over 200 brands, was acquired by LVMH. Prior to Luxola, Alexis founded The Sweet Spot, a high-end group-buying site focused on the Singapore market (acquired by JigoCity in July 2011). An entrepreneur at heart, she was a founding team member of Frontier Strategy Group (backed by Spark Capital), a Washington D.C. based subscription consulting firm, and was responsible for starting and building their Asia operations from 2008 – 2010.
Alexis holds a M.A. in Political Science from San Francisco State University and a B.A. in Political Science from California State University San Marcos.
Roger Corbett AO|
Chief Executive Officer
Michael began his career in chartered accountancy, training originally with Ernst and Young in 1980, before taking his first Group Finance Director position at Bassett Foods PLC in 1986 gaining an MBA during this time.
In 1989 he transferred his skills to the drinks industry when he was appointed Group Finance Director of H.P. Bulmer Holdings PLC.
Retail beckoned, and in 1994 Michael took up the post of Managing Director of Lloyds Chemists PLC, later cementing a talent for the sector with retail roles at Celsio AG and Apax Partnership.
It was in 2005 that the opportunity came to take up his current role of Managing Director at Harrods Ltd. Michael has embarked on a programme of significant business development, growing Harrods into the unrivalled successful retail model it is today, while overseeing a smooth transition to new owners in Qatar Holding. More recently this has involved further investment including Super Brands and Shoe Heaven.
Michael is Chairman of Walpole and was President of the European Cultural and Creative Alliance from 2014 – 2016.
Michael was born in 1956 in Kingston upon Hull. He is married with three children, and away from the shop floor is an expert cook, while indulging a passion for collecting art and art deco glass.
Senior Vice President Global Brand
Eric Petersen is the Senior Vice President of Global Brand Programs at lululemon. He has been with the company for eleven years leading community and brand (marketing) efforts before anyone outside Vancouver had heard of it. Innovation and irreverence in the spirit of creating conversations have been the cornerstones of his leadership. He is passionate about taking the essence of the Vancouver lifestyle that is the lululemon brand to global markets. Eric graduated from Colorado College in 1990 with a Bachelor of Arts in International Political Economics and has 25 years of marketing and brand building experience which he has acquired through a variety of businesses; the first Bush administration, ProServ, EA SPORTS. Eric now spends his down time chasing his three kids around the mountains of Vancouver and Whistler.
General Manager, Stores
Whitney Walker is the General Manager of Stores at Sonos. In this role, Whitney is responsible for environmental and interactive customer experience, store design and construction, customer service and operations, retail technology, sales and profit.
Whitney started at Sonos in early 2016, with more than 22 years of experience in merchandising, retail, e-commerce operations, and brand strategy execution.
Prior to Sonos, Whitney was the Principal of Retail and Consumer Industries at Decipher Consultancy. Whitney was first introduced to Sonos as one of his clients when he helped the company conceive its retail strategy and develop its flagship store in Soho, New York. In addition to helping companies like Sonos develop retail strategies, Whitney specialized in interim retail management roles and other strategic projects. Whitney was also the Vice President of Business Strategy at Pacific Sunwear, a $1.4 billion retail enterprise, where Whitney helped to reposition the PacSun brand and transform the company’s e-commerce capabilities as part of a multi-channel strategy to maximize sales and profit.
Whitney holds a Bachelors of Arts degree in English from the University of Houston and completed the Executive Education program at Harvard Business School.
Chief Executive Officer
The Store (USA)
Gwen’s career has been devoted to heightening brand connections throughout the retail landscape. At The Store, Gwen is responsible for extending WPP’s leadership in retail innovation and supporting global resources for WPP group companies across the Americas and Australasia. Gwen is charged with identifying issues and trends most important to retailers and brands around the world.
Chemist Warehouse Group
Managing Director, Australia
Evan Hutton is managing director of Williams-Sonoma Australia, the Australian arm of kitchenware and home furnishings company Williams-Sonoma, Inc., which encompasses West Elm, Pottery Barn and Pottery Barn Kids as well as the eponymous retailer. As a group it has over 600 stores worldwide and a thriving e-commerce business to boot. Born and raised in the San Francisco Bay Area, Evan graduated from Saint Mary’s College. She started her career as a merchandiser at Levi Strauss & Co, after which she went on to complete a Masters of Business Administration at Santa Clara University. In 2003, she joined Williams-Sonoma. After working her way up through the ranks of merchandising and ecommerce within three of the company’s brands, as well as running the Outlet business for the company’s Pottery Barn brands, she left California and moved to the other side of the world to take up her current role in Sydney. Evan lives in Sydney with her husband and four-year-old daughter.
Chief Financial Officer
Ashley is a highly experienced CFO with over 15 years retail experience in large scale multi-brand, fashion and general merchandising businesses. He commenced the role of Regional Chief Financial Officer of Country Road Group and David Jones in October 2016. Prior to this he was the Chief Financial Officer and Executive Director of Just Group Limited from 2007 and Chief Financial Officer of Country Road Ltd from 2000. He has extensive experience in finance, supply chain and IT. He holds a B.Com (Hons) from University of Melbourne and is a qualified Chartered Accountant.
Director Loyalty, Data and Digital Media
Managing Director & Chief Executive Officer
Super Retail Group
Peter Birtles joined Super Retail Group in April 2001 as Chief Financial Officer and was appointed as Group Managing Director in January 2006. Over the last ten years he has overseen the growth of the Supercheap Auto, the development of BCF and the acquisitions of Ray’s Outdoors and Rebel Sport Group. During this time, Group sales have grown from $500 million to over $2.4 billion. Peter was named 2013 CEO of the Year by The Australian’s Deal Magazine and 2014 CEO of the Year by the National Retailers Association (NRA).
Prior to joining Super Retail Group, Peter spent 12 years working with The Boots Company in the United Kingdom and Australia in a variety of senior finance, operations and information technology roles. Peter is a Chartered Accountant who started his career working with Coopers & Lybrand.
Peter is a Non-Executive Director of GWA Group Limited.
Chief Operating Officer, Retail
Tanya Houghton leads the Greencross Retail Team, responsible for the Petbarn, City Farmers & Animates (NZ) brands. She has 20 years of experience working in retail, including 13 years with Greencross. Prior to her appointment as COO Retail, Tanya held a number of senior leadership positions in Greencross’ retail business including COO New Zealand, National Operations Manager, National Marketing Manager and National Business Development Manager.
Tanya is passionate about the evolution of business models to exceed customer expectations in a fast paced, ever changing world. Believing strongly that business strategic objectives must be aligned with “continuously evolving” customer’s needs. She has extensive experience in the evolution of customer offers.
Tanya is a highly energetic and focused leader who is passionate about long term growth. She leads by example and knows that it is only by listening to your customers, your team and taking people on the journey with you, that you can ultimately achieve your business objectives and bottom line results.
Kellogg Australia & New Zealand
Belinda has spent the last 19 years working for Kellogg in various roles in marketing and sales. Belinda has built a strong understanding of the Australian market over this time and has benefited from working in global markets including the US on the Walmart International business and in New Zealand where she was the country lead for 3.5 years.
Belinda was appointed Managing Director Kellogg Australia/ New Zealand in August 2015 and now leads a food manufacturing business that produces and sells breakfast cereals, snacks and salty snacks. Kellogg employs 425 people across ANZ and has manufacturing facilities at Botany.
Belinda has been leading the business through a transformational change since being appointed. She has been a member of the AFGC Board since February 2016 and co chairs the Trading Partner Forum. Belinda has a passion for leadership, particularly women in leadership and has recently been appointed to an EY Women In Leadership Steering committee.
Belinda has learnt a lot about leadership and driving cultural change having attended courses at Harvard University and Insead Business School in Singapore in recent years.
Founder & Chief Executive Officer
Chief Executive Officer
Country Road Group
Scott Fyfe (43 yrs.) is Chief Executive Officer of Country Road Group (CRG) one of Australia’s largest specialty fashion retailers comprising five iconic brands -‐ Country Road, Mimco, Politix, Trenery and Witchery.
Scott is a highly experienced retailer. He assumed the role of CEO at CRG in January 2017 having spent 20 years at major British multinational retailer Marks & Spencer (M&S) where he worked in a wide variety of roles spanning buying, design, merchandising and sourcing.
Scott’s background takes in the full spectrum of omni-‐channel operations within a large scale, multi-‐brand, fashion and general merchandising business, operating in one of the world’s most innovative and competitive retail markets.
His earlier career was spent working directly for Sir Stuart Rose, then CEO and Chairman of M&S, in conjunction with the Executive Directors on the strategic direction of the business. During this time he identified new areas of growth, whilst ensuring the day-‐to-‐day operations continued to deliver business expectations. This experience, along with having successfully run women’s, men’s and kid’s global businesses, allowed Scott to gain an acute and holistic understanding of a dynamic retail business.
Scott has completed a B.A. (Hons) Marketing 2:1 at the University of Stirling in Scotland.
General Manager - Retail & Customer Service
Managing Director, Australia & New Zealand
Glenn Andrew has been Managing Director of Dyson ANZ since January 2013. In this time, Dyson ANZ revenue has grown by over 30% per annum, more than doubling over this period. The product portfolio has also rapidly expanded: from the Dyson Supersonic™ hair dryer described by Vogue as a ‘game-changer’ to hand dryers, lighting, air purifiers, heating and cooling fans, humidifiers and the Dyson V8 Cord-free vacuum cleaner which has become the fastest selling Dyson vacuum cleaner ever launched.
Dyson has become the #1 in value across all the categories it is in, which includes floorcare, environmental control (purifiers, humidifiers and fans), as well as personal care (2017 GFK data). Dyson is also the #1 most trusted vacuum brand in both Australia and New Zealand according to the 2017 Reader’s Digest Australia Trusted Brands Survey.
Glenn shares James Dyson’s passion for solving the problems others choose to ignore. Having worked for Dyson for over 14 years across three continents, Glenn has overseen major achievements globally including the launch of the Dyson Canada business and leading the Australian & New Zealand business to become #1 small domestic appliance brand in Australia and New Zealand.
Prior to joining Dyson, Glenn spent three years with Molson Coors Brewing and six years at PWC. Glenn and his wife live in Sydney with their two sons who are 11 and 14 years old. Glenn is also a keen runner and completed the 2015 Sydney marathon in three and a half hours.
Chief Executive Officer, Supermarkets & Convenience
Steven joined Metcash in 2015 with significant local and international business experience through previous directorships at Coles, Asda (UK), Pacific EquIty Partners & ITV (UK).
He has attended management programs at Harvard & London Business Schools, and has a Master of Chemical Engineering Degree from Imperial College London.
Senior Vice President & Managing Director
The Walt Disney Company Australia & New Zealand
Kylie Watson-Wheeler is Managing Director of The Walt Disney Company Australia and New Zealand. Based in Melbourne, she is responsible for driving the company’s strategy; coordinating, leading and expanding all company business divisions; overseeing Disney global franchises and seeking out new business opportunities in the region.
Kylie leads all of Disney’s activities in Australia and New Zealand, encompassing Film, TV, Digital, Consumer Products and Home Entertainment distribution and the management of the group’s TV channels.
She has broad-based expertise from multiple business areas including consumer products, marketing, sales and theatrical distribution. She joined the company in 2004, and in addition to the consumer products business, she has led the sales teams in ANZ and Publishing for the Region including South East Asia, India and Korea.
In 2013, she also served as Chief Marketing Officer for Australia and New Zealand, driving marketing strategy across the business. Previously, Kylie was director of advertising and brand management for Hallmark Cards, Inc., based at the company’s head office in Kansas City. She also has held various marketing positions at Coca-Cola Amatil and Penguin Books.
Chief Executive Officer
Dr. Michael Schaper|
Michael’s work has a special focus on small business, franchising, industry associations and business liaison with the national competition and consumer protection regulator. Dr Schaper was first appointed to the ACCC in July 2008.
A previous president of the Small Enterprise Association of Australia & New Zealand, he also served as Small Business Commissioner for the Australian Capital Territory (ACT), chairperson of the ACT Small & Micro-Business Advisory Council, and a director of the International Council for Small Business. In 2009 he was named the COSBOA ‘National Small Business Champion’.
He is currently an Adjunct Professor with Curtin University and a senior honorary research fellow at the University of Western Australia. His latest books are Competition Law, Regulation & SMEs in the Asia-Pacific (2016); Entrepreneurship & Small Business: Asia-Pacific (2014); and Governments, SMEs and Entrepreneurship Development (2012).
Executive Manager Loyalty Services
Chief Executive Officer
Adairs Retail Group
Chief Executive Officer
Co- Chief Executive Officer
Harris Farm Markets
Peter has 26 years’ experience in the beverages industry, in Australia, Latin America and South Africa. He is respected throughout the industry for his fact-based consumer-driven approach, his leadership in category development, sales and IT, and for his ability to build and motivate high performance teams. Peter’s previous roles include Marketing Director and Director of Strategy and Capability for Carlton United Breweries, CEO of the Pacific Beverages joint venture with SABMiller, Senior Vice President for Sales and Distribution for SABMiller Latin America, and Chief Information Officer for South African Breweries. His most recent role at Amatil has been Human Resources Director, Australian Beverages.
Guzman Y Gomez
When New Yorker Steven Marks settled in Australia in 2002, he saw a gap in the Australian market for fresh, fast, delicious Mexican food. He opened his first Guzman y Gomez in Sydney’s Newtown in 2006 with partner Robert Hazan.
Guzman y Gomez has today grown to more than 85 restaurants in Australia; 4 in Tokyo, 5 Singapore; and has more international expansion on the horizon.
Steven has been passionately involved in every stage of building this rapidly growing business. Guzman y Gomez is redefining fast food through the quality of its fresh produce; investment in technology, speed of delivery, and the authenticity of the Mexican experience.
Steven grew up in NYC. He graduated from the University of Pennsylvania with a Bachelor of Arts in International Relations and Economics. He worked 10 years in finance (SAC Capital, Cheyne Capital) in the US and London.
Steven relocated to Sydney in 2002 where he launched and sold several successful businesses. Today Steven is committed to taking the Guzman y Gomez experience to the world… and redefining fast food along the way.
Managing Director Oceania and Japan
Keighran began his career at HUGO BOSS in Tokyo in 1998 and later relocated to Melbourne as Head of Marketing & Communications when the Australian HUGO BOSS subsidiary was established in 2001. In 2006, Keighran was named Brand Manager for Oceania at Ralph Lauren reporting through to the New York office while based in Sydney and later as VP Retail based in Japan. In 2011, Keighran moved back to Australia to take on the Managing Director role for HUGO BOSS Australia and New Zealand. In 2015, Keighran added Japan to his portfolio and became Managing Director of all three markets: Australia, New Zealand and Japan, prior to his new position of Managing Director South East Asia, Far East Asia and Oceania, encompass all retail and wholesale markets.
Vice President, Retail
Frances is the Vice President of Retail, managing Optus retail footprint, performance, design and customer experience in the retail channel. Previously, Frances held the position of Head of Channel Experience and Transformation, focusing on driving operational improvements, customer experience initiatives and looking at opportunities to transform the customer experience in a multichannel environment.
Her accountabilities include strategic thought leadership, performance and business ownership, delivering ‘end-to-end’ capability to help the retail channel meet customer’s expectations in an increasingly digital and progressively competitive industry. Other functions in her portfolio include service strategy & change readiness, developing innovative solutions to improve customer experience and Touch point NPS as well as simplifying processes for frontline staff.
During her three plus years in the Optus team, Frances has led the creation and execution of strategies to support sales, including the transformation of Optus’ retail footprint and store design, and delivery of ‘Brilliant Service’ in alignment with Optus’ rebranding.
Frances has extensive experience in the telecommunications industry. In her 20 years in sales, she was a top performing sales executive before going on to lead State based teams across all channels, online environments, customer care teams and Business strategy. Frances has been a Board member of the Australian Mobile Telecommunications Authority and Governance Committee, ensuring industry standards and customer standards are upheld. Additionally, she has led large billing and transformation projects across Australia
General Manager Retail Operations
Warren Hogan is a Principal Advisor in the Sydney Office of The Australian Government Treasury. Warren joined Treasury in October 2016. Warren works across Groups within Treasury and has recently undertaken work on foreign investment and macroeconomic conditions.
Prior to joining Treasury Warren was the Chief Economist of the ANZ Bank and Head of ANZ Research. In this capacity Warren was responsible for a team of economists and strategists within the Institutional Division covering the economy, and commodity and financial markets. ANZ Research is a global team with a strong Asia focus with staff located in China, Hong Kong, Singapore as well as in Australia and New Zealand. ANZ Research is highly regarded as a provider of insight and analysis recognised with industry awards across many markets.
Warren is well known to a global customer base having travelled extensive over the past 15 years providing research and advice to a wide range of corporations and money managers.
Warren is based in Sydney where he lives with his wife and 2 daughters. Warren is an Adjunct Professor in the University of Technology Sydney Business School and is a member of the Board of Avondale Golf Club in Sydney.
Chief Human Resources Officer
Super Retail Group
Jane Kelly joined Super Retail Group in July 2016 as Chief Human Resources Officer (CHRO) from BT Financial Group, where she served as Human Resources and Corporate Affairs Director. Previously, she served in a number of senior roles in large, complex organisations, including Head of Reward for St. George Bank and Head of HR Australian Financial Services at Westpac. Jane holds a Masters of Commerce and Employee Relations with honours from the University of Melbourne, and a Bachelor of Commerce from the University of New South Wales. As CHRO, Jane is responsible for advancing Super Retail Group’s strong focus on team engagement, culture and capability development.
General Manager, Brand & Customer Experience
eBay Australia & New Zealand
Global Marketing Director
Currently Global Marketing Director at T2 Tea, a global luxury retailer offering the widest collection of innovative teas and teawares from around the world.
I am responsible for harnessing and cultivating T2’s brand essence and turning it into an incredible end-to-end customer experience across all touch points. I spend my days unearthing new opportunities for T2 to share its unique brand experience with tea lovers around the globe.
Before T2, I was Global Vice President of the Drug Channel at Unilever, a €3 billion business. As a senior international business leader with over 20 years’ experience, I have driven the marketing endeavors of some of the world’s biggest, most successful blue-chip companies including Unilever, the Coca-Cola Company and L’Oréal. Over the years, I have spent time immersed in roles spanning retail, sales and marketing with local, regional and global remits.
National Marketing Manager
E-Commerce Fulfilment Consultant
Author of Retail's Last Mile
In an age where the traditional shopping trip is being disrupted by e-commerce, Jonathan gives retailers the strategies to stay ahead. The 25-year history of e-commerce shows that the most important element is fulfilment, the costly and complex operations that start after a sale is made online.
As a specialist in the field, Jonathan realised fulfilment was crucial to generating repeat business and long-term profitability, but is often given a lower priority than making the sale itself. So, he decided to do something about it by supporting businesses to thrive in e-commerce fulfilment.
Jonathan has both developed retail strategy and led the teams and operations that deliver the service to customers, giving him a unique perspective. Jonathan has worked in retail businesses in the UK, US and Australia for over fifteen years, and was part of the team that developed the operating model for Tesco.com, a global pioneer of online grocery retail. Jonathan is also the author of Retail’s Last Mile: Why Online Shopping Will Exceed Our Wildest Predictions (2016), a book which explores the disruption of traditional retail by online shopping.
Retailers Jonathan has worked with, as a team member or consultant, include Myer, Coles, Super Retail Group, Aussie Farmers Direct, Tesco, Tesco.com and Safeway.com. Prior to his career in retail, Jonathan was an investment banker for Goldman Sachs and strategy consultant for Arkwright.
Jonathan has an MA in Economics from Cambridge University and an MBA from INSEAD.
Former General Manager Marketing
Murray Chenery is a proven marketer with an acute understanding of brand DNA and strategy.
He has over 25 years experience in retailing and other industries, delivering innovative, differentiated and award-winning marketing campaigns to the Australian marketplace.
From 2001 to 2012, he worked at the marketing helm of one of Australia’s most-recognized retail brands, Target, as General Manager of Marketing.
Murray’s strong strategic focus helped shape Target’s enviable progression from a low-end, discount, big-box retailer to a fashionable, mid-market, iconic Australian brand.
During his time at Target, he was the architect of their very successful ‘100% Happy’ campaign, and the strategic force behind the ‘Designers for Target’ program, commencing
with Stella McCartney.
Murray joined CPA Australia in late 2012 as Executive General Manager, Brand, responsible for developing and driving strategies to grow membership and building the CPA Australia brand as the global professional accounting designation for strategic business leaders.
Murray has considerable experience using the full spread of paid, owned and earned communication channels as well as overseeing the development of many marketing initiatives, including: customer loyalty, digital marketing, web, social media and other customer-interfacing strategies.
Former Retail Director
Retailers remain at the forefront of Australia’s economic performance. Amidst turbulent socio-economic landscapes, diverse political movements and changing trends in global markets retailers are having to combine an informed borderless outlook whilst retaining local customer focus. What are the current economic and social trends affecting retail? How should retailers position themselves to confront them? Is it necessary to be globally focused? What are the international growth opportunities for Australia’s retailers and which retailers are best positioned to capitalise from them?
The retail landscape remains as competitive as it has ever been. To acquire and sustain advantage, industry leaders must embrace constant strategic renewal. How are retailers transforming to maximise their engagement opportunities with customers? What can established retailers learn from startups? What are the new hallmarks of a seamless shopping experience? How should retail executives ensure their planning remains proactive and responsive to their market? Which organisations are ahead of the curve in retail planning?
Emerging consumer behaviours, intense competition and transformative technologies have created a busy content environment for shoppers. Facing a battle for consumer attention from both inside and outside the retail sector, retailers are having to extend their influence across multiple media platforms whilst personalising their content to increasingly diverse audiences. Which marketing strategies are customers responding to? How can retailers adapt to compete with the boom in entertainment content? As a new shopping generation emerges, and with less opportunity to capture their attention, how can personalised marketing experiences set retailers apart? As marketing methods proliferate through sponsorships and partnerships, how can retailers ensure marketing continues to reflect their unique values?
From streamlining supply chains to promoting superior customer experiences, technology is providing retailers a crucial avenue that generates sustained advantage. Accelerated innovation has revolutionised the in-store experience; Beacon technology, mobile platforms and augmented reality provide multiple mediums for engagement with customers and real-time feedback for retailers. How can retailers capture and leverage data to improve their customer journey? What are the risks in embracing an retail strategy that is too digitally focused? Where is the harmony between people and technology in creating an innovation-led business?
Despite intense digital proliferation, the role of frontline team members remains more important than ever. Professional, passionate retail teams support a customer’s journey and a brand’s reputation. How can retail leaders build motivated, knowledgeable teams? How do positive employee-customer relationships become a hallmark of an organisation’s culture? In what ways can brand ambassadors compliment traditional retail strategy? How can the industry promote retailing as a career path?
As a mobile, digitally savvy consumer base, today’s customers have an unprecedented power to reshape a dynamic, interconnected shopping experience. Consumers reward retailers that prioritise customer-centricity across the physical shopfront, online store and delivery channels. How do organisational structures promote customer-centricity and what are the barriers to avoid? What are the hallmarks of a customer-centric strategy and how do you measure it? How can retailers leverage mobility, personalisation, creative content and payment innovation to put customers first? Is customer-centricity always a good thing?
Meeting changing customer demands in a dynamic environment presents growth opportunities beyond the traditional retail model. New technologies, customer data and mobile platforms enable retailers to diversify into new sectors such as financial services, lifestyle, food and delivery. Where are the natural opportunities for diversification? How should retailers structure the expansion of their service base? What opportunities can acquisitions and partnerships present to an established brand? How can this expansion of services strengthen the relationship between a brand and a customer?
As the boundaries of physical and digital dissolve, the retail experience will further embed itself into the consumer mindset, enabling constant interaction and transformative opportunity. Data analytics, the internet of things, augmented reality and drones are all functions poised to provide unparalleled advantage to agile retailers in stock-taking, consumer engagement and delivery versatility. What role do retail executives have in positioning their businesses to embrace change? What retail functions will become irrelevant, and which ones will become critical? Will the face of retail be recognisable in a decade?
Customer loyalty is in the midst of a renaissance, spurred by the allure of new technologies, customer data and measurability. What are the hallmarks of a leading, modern loyalty program? How can multi-function loyalty programs be implemented to cater for different customer preferences? How can executives ensure loyalty programs remain responsive to a changing consumer market? What opportunities does technology open up in revolutionising our approach to brand loyalty?
Harmony between physical and digital retail strategies is critical in building a seamless customer journey. As the store is competing with leisure, food and beverage business for traffic, the format is under increasing pressure to deliver the ultimate customer experience. How can retailers further integrate both digital and physical stores? How can the human experience become truly multi-channel and be a defining feature of a retail brand? Does the nature of mobile retail change the way physical and digital storefronts are designed? How will store design reach and meet customers increasing expectations?
In a retail environment shaped by transparency and accessibility it is essential that a retailer’s merchandise strategy reflects the instant demands of the market. How have product lines adapted to consumer behaviour? How have consumer insights, payment technology and data changed the relationship between retailer and supplier? As click -and -collect, next -day delivery and real -time stock counts all become the industry standard will retailers be able to continue fulfil consumer expectations? How has leading merchandising strategy reinvented itself to keep up with changing marketing strategies? Does the relationship between retailers, supply chain managers and product manufacturers face disruption in the future?
eStar is Australasia’s leading specialist eCommerce solutions provider, delivering outstanding experiences with some of the region’s best brands, through a combination of thought leadership, user experience, development, design and partners.
Retail Directions’ consumer-centric system has helped many retailers improve and expand their businesses. RD’s platform includes integrated selling, analytics, merchandise, logistics and inventory management, as well as promotions and customer loyalty.
Oracle NetSuite provides a suite of cloud-based financials / Enterprise Resource Planning (ERP), HR and omnichannel commerce software that runs the business of companies in more than 100 countries.
Retailite uses the best in products, design and technology to assess, shape and create your customers retail experience through bespoke lighting solutions.
Celebrating its 7th year, the Retail Leaders Forum is unparalleled in the level of delegates and speakers it attracts.
From knowledge sharing, to brand exposure and lead generation, sponsors have an effective platform to engage this decision making audience, before, during and after the event.
As marketing platform to demonstrate expertise, credibility and grow your business within the Retail industry, the Retail Leaders Forum offers unrivalled cut-through.
This event was sold out in 2017
Tim Lockwood – Commercial Manager
Tel: 02 8004 3172
|Packages||Early Bird Price Per Delegate (Ends December 8)||Standard Price Per Delegate (Begins December 9)|
|Retailer - 1-2 Delegates||$1800 + GST||$2200 + GST|
|Retailer - 3-5 Delegates||$1620 + GST||$2020 + GST|
|Retailer - 6-9 Delegates||$1440 + GST||$1840 + GST|
|Retailer - 10+ Delegates||$1260 + GST||$1660 + GST|
|Non-Retailer Attendance *||N/A|
* Non-Retailer Attendance: The Retail Leaders Forum is open to retailers only. If you are a service
Connect Events is part of Connect Media Group Pty Ltd
Delegate Pass includes access to all sessions, refreshment breaks, networking lunches, networking drinks reception, and access to speaker presentations. Please note: not all speakers choose to provide presentation papers. One delegate pass is entry for one person only, passes cannot be shared. Organiser’s reserve the right to deny entry to anyone not registered.
Payment & Discounts:
Payment of invoice is due within 7 days of registration. A 3% surcharge is payable for all credit card transactions. Only one promotional discount code can be applied per registrant. Payment in full is required by the first day of the event. Please note: Registrations made within 7 days of the event can only be paid via credit card.
Connect Media Group endeavours to ensure the conference programme and speaker line-up is correct at the time of the event. All advertised details are correct at time of publishing. Due to unforeseen circumstances Connect Media Group reserves the right to alter the programme prior to the event without notice. We also reserve the right to cancel or postpone this event when full refunds will be issued. Connect Media Group reserves the right to deny access to any individual that engages in or is alleged to engage in practices that are considered unprofessional and inappropriate for a business conference. We reserve the right to deny access to delegates that may affect the client / vendor ratio of attendance in favour of the interests of sponsors and commercial partners of the event.
Photography and Video
Connect Media Group may take photographs and/or video of the event you are attending and in doing so your image may be included in the photographs and videos reproduced and distributed by Connect Media Group in any medium to any part of the world. By attending the event you irrevocably agree to submit your image for reproduction by Connect Media Group in distributing marketing material and/or video footage of the events. Should a delegate not agree to the above image release, they must advise email@example.com
A substitute delegate is welcome at any time provided the request is made in writing. A full refund less a $250 (GST Inclusive) processing fee is applicable on cancellation requests made in writing within 10 days of registration. No refunds are available for cancellations made more than 10 days after registration.
Full payment is required within 7 days of registration – if payment is not received in this time and cancellation is requested more than 10 days after registration – payment is to be honoured.
What’s included in my delegate pass?
A Delegate Pass includes access to all sessions, refreshment breaks, networking lunches, networking drinks reception, and access to provided speaker presentations.
Is there a group booking discount?
Yes – groups of 3 people or more are entitled to a discount. Full discount information is available on our registration page. If you have any questions about how group bookings work, please contact firstname.lastname@example.org
Can I transfer my pass?
A delegate pass is entry for one person only, passes cannot be shared. A substitute delegate is welcome at any time prior to the event, provided the request is made in writing to email@example.com
How do I receive my delegate pass?
Following the completion of your registration and payment, you will receive an email confirmation. We will contact you via email one week before the event to provide final information regarding your participation. Delegate badges and all event material will be provided upon arrival at the event – nothing will be sent in the post.
Is media registration available?
No, this is a closed and confidential event. Media registrations are not available.
A full refund less a $250 (GST Inclusive) processing fee is applicable on cancellation requests made in writing within 10 days of registration. No refunds are available for cancellations made more than 10 days after registration.
Will there be a delegate list available?
No, Connect Events does not provide delegate lists to attendees.